IMPORTANT NOTICE

House of 4Queens ("House of 4Queens", "4Queens", "we", "our", "us") respects your privacy and is committed to protecting your Personal Data.

This Privacy Policy explains how Sanmati Global, operating under the brand House of 4Queens, collects, uses, stores, shares, secures and otherwise processes Personal Data when you use:

https://houseof4queens.com
Future Android Applications
Future iOS Applications
Progressive Web Applications
Customer Accounts
Guest Checkout
Customer Support
Queenie AI Assistant
Virtual Try-On
AI-powered recommendation services
Future marketplace integrations
Future loyalty programmes
Any digital service operated by House of 4Queens

This Privacy Policy should be read together with our:

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. OUR DETAILS

Trade Name

Sanmati Global

Brand Name

House of 4Queens

GSTIN

20AADHJ2343G1ZW

Registered Office

Thana Gali

Malviya Road

Hazaribagh

Jharkhand – 825301

India

Website

https://houseof4queens.com

Support Email

4queensfashion@gmail.com

Customer Support

+91 8095165432

2. OUR PRIVACY PRINCIPLES

House of 4Queens is committed to responsible processing of Personal Data.

Our privacy programme is based on the following principles:

transparency;
purpose limitation;
lawful processing;
data minimisation;
accuracy;
security;
accountability;
user control;
privacy by design;
privacy by default.

We continually review our systems and processes to improve privacy protections.

3. APPLICABLE LAWS

This Privacy Policy has been prepared having regard to applicable Indian laws, including, where relevant:

Digital Personal Data Protection Act, 2023;
Information Technology Act, 2000;
Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, where applicable;
Consumer Protection Act, 2019;
Consumer Protection (E-Commerce) Rules, 2020;
applicable taxation and accounting laws;
lawful governmental directions.

If House of 4Queens expands internationally, additional privacy obligations may apply depending upon the jurisdiction concerned.

4. DEFINITIONS

For purposes of this Privacy Policy:

Personal Data means any data relating to an identified or identifiable individual.

Processing includes collection, recording, storage, organisation, retrieval, consultation, transmission, disclosure, deletion or any other operation performed on Personal Data.

Platform means our website, mobile applications, APIs, customer portals and future digital services.

Customer means every visitor, purchaser, account holder or guest checkout user.

AI Features include:

Queenie AI Assistant;
Virtual Try-On;
Face Shape Detection;
Skin Tone Detection;
AI Recommendations;
Smart Search;
future AI-powered services.

Derived Data means information generated by our systems from information supplied by Customers, including AI-generated preferences, style recommendations and inferred shopping interests.

5. PERSONAL DATA WE COLLECT

Depending upon how you interact with House of 4Queens, we may collect different categories of information.

5.1 Identity Information

This may include:

full name;
billing name;
shipping recipient name.

5.2 Contact Information

This may include:

email address;
mobile number;
alternate contact number (if voluntarily provided);
WhatsApp number.

5.3 Delivery Information

Where purchases are made, we collect information necessary to deliver Products, including:

delivery address;
billing address;
city;
state;
PIN code;
landmark (optional).

5.4 Account Information

Where an account is created, we may maintain:

account identifier;
login history;
OTP verification status;
communication preferences;
saved addresses;
wishlist;
order history.

5.5 Transaction Information

We may collect information relating to purchases including:

Products purchased;
invoice information;
payment status;
shipping status;
refund status;
exchange history;
cancellation history.

Payment credentials such as complete card numbers, CVV and banking passwords are not stored by House of 4Queens.

Electronic payments are processed by authorised payment providers.

5.6 Customer Communications

Where you communicate with us, we may retain:

emails;
customer support requests;
WhatsApp conversations;
chat transcripts;
service requests;
complaint information;
product enquiries.

These communications help us respond to your requests and improve our services.

5.7 Reviews and Feedback

Where you submit reviews, ratings or testimonials, we may collect:

review text;
star ratings;
uploaded photographs;
submitted videos;
review timestamps;
moderation decisions.

Reviews are governed by our User Reviews Policy.

5.8 Device Information

When you access the Platform, we may automatically receive limited technical information including:

browser type;
browser version;
operating system;
device type;
language preferences;
screen resolution;
approximate network information;
error logs;
security diagnostics.

This information assists with security, compatibility and troubleshooting.

5.9 Usage Information

We may record information regarding how the Platform is used, including:

pages visited;
products viewed;
searches performed;
wishlist activity;
shopping cart activity;
navigation behaviour;
session duration;
referral source;
customer support interactions.

We currently rely primarily on first-party measurements and session-based functionality rather than advertising tracking technologies.

5.10 Security Logs

To protect our customers and infrastructure, we may maintain security-related records including:

authentication events;
OTP requests;
failed login attempts;
IP address logs;
fraud detection events;
account security events;
audit logs;
administrative access logs.

These records help us detect, investigate and prevent misuse of the Platform.

6. AI-RELATED DATA

House of 4Queens uses Artificial Intelligence to improve customer experience, simplify product discovery and provide personalised jewellery recommendations.

Our AI systems are designed to assist—not replace—customer decision making.

6.1 Queenie AI Assistant

Our AI assistant ("Queenie") may process information that you voluntarily provide, including:

questions you ask;
product preferences;
jewellery interests;
shopping occasions;
budget preferences;
style preferences;
conversation history required to answer your requests.

Queenie does not make legally binding decisions on behalf of House of 4Queens.

Responses generated by Queenie are informational and recommendation-based.

6.2 Virtual Try-On

If you choose to use Virtual Try-On, you may voluntarily upload:

photographs;
selfies;
live camera images;
profile images.

These images are processed solely to render jewellery previews.

These images are handled as follows:

location metadata (EXIF, including any GPS coordinates recorded by your phone) is stripped before the image is stored anywhere;
the image is held only for the duration of the try-on session and is deleted as soon as it has been retrieved for rendering;
original uploaded images are not retained after processing;
only derived styling information may be retained where necessary to improve your experience.

Virtual Try-On is entirely optional.

Customers may continue shopping without using this feature.

6.3 Face Shape Detection

Face Shape Detection estimates facial geometry solely for recommending jewellery styles.

Examples of inferred categories may include:

Round
Oval
Heart
Square
Diamond
Oblong

These classifications are:

algorithmic;
approximate;
non-medical;
non-biometric identity verification.

They should not be interpreted as factual measurements.

6.4 Skin Tone Detection

Where enabled, our AI may estimate general skin tone to recommend jewellery finishes and colour combinations.

This processing:

does not identify ethnicity;
does not determine race;
does not determine nationality;
does not infer religion;
does not infer health conditions.

The purpose is limited to product recommendation.

6.5 AI-Derived Attributes

Our systems may generate derived attributes including:

preferred jewellery category;
favourite colour combinations;
shopping interests;
preferred occasions;
preferred metal finish;
favourite collection;
likely ring size preferences (where voluntarily supplied);
preferred necklace length;
style affinity.

These attributes are created from your interactions with the Platform.

They are used to personalise your shopping experience.

6.6 Images Used for AI Processing

Images submitted for AI Features:

are processed only for the requested functionality;
are not used to train publicly available AI models on our behalf;
are protected through reasonable technical safeguards.

Where third-party AI providers are used, processing occurs only as necessary to provide the requested service.

7. INFORMATION WE DO NOT COLLECT

As part of our standard customer journey, House of 4Queens does not intentionally collect:

date of birth;
Aadhaar number;
PAN number;
passport number;
driving licence details;
biometric identifiers for identity verification;
health records;
political opinions;
religious beliefs;
caste information;
sexual orientation;
payment PINs;
ATM PINs;
CVV numbers;
complete card numbers;
internet banking passwords.

If such information is inadvertently submitted, customers should contact us so appropriate action may be taken.

8. HOW WE COLLECT INFORMATION

We collect Personal Data through various methods including:

Information you provide

Examples include:

creating an account;
placing an order;
contacting customer support;
submitting reviews;
joining waitlists;
requesting notifications;
uploading photographs;
using AI Features.

Information collected automatically

Certain technical information may be collected automatically, including:

browser information;
device information;
authentication logs;
security logs;
session identifiers;
technical diagnostics.

Information from service providers

Where permitted, we may receive limited information from trusted providers involved in:

payment processing;
shipping;
fraud prevention;
customer communications;
authentication;
cloud infrastructure.

9. PURPOSES OF PROCESSING

We process Personal Data for legitimate business purposes including:

Order Processing

To:

process purchases;
verify payments;
prepare shipments;
arrange delivery;
process returns;
process refunds;
provide invoices.

Customer Support

To:

answer enquiries;
resolve complaints;
assist with exchanges;
respond to warranty requests;
investigate delivery issues.

Account Management

To:

create accounts;
authenticate users;
maintain wishlists;
manage addresses;
maintain order history.

AI Personalisation

To:

recommend products;
personalise collections;
provide Virtual Try-On;
recommend jewellery styles;
improve search.

Security

To:

prevent fraud;
detect suspicious behaviour;
investigate abuse;
secure customer accounts;
protect our infrastructure.

Legal Compliance

To:

comply with taxation laws;
maintain accounting records;
respond to lawful governmental requests;
comply with court orders;
fulfil statutory obligations.

Service Improvement

To:

improve website performance;
understand customer preferences;
improve product catalogues;
improve AI systems;
improve customer support.

10. LEGAL BASIS OF PROCESSING

Where applicable, House of 4Queens processes Personal Data based upon one or more of the following:

customer consent;
performance of a contract;
compliance with legal obligations;
legitimate business interests;
fraud prevention;
platform security.

Where consent is required, customers may withdraw consent subject to applicable legal and operational limitations.

11. MARKETING COMMUNICATIONS

Subject to applicable law and your communication preferences, House of 4Queens may send:

promotional emails;
SMS messages;
WhatsApp updates;
push notifications;
product launch announcements;
festival offers;
loyalty programme updates;
abandoned cart reminders;
restock notifications.

Customers may unsubscribe from promotional communications at any time.

Operational communications (such as order confirmations and security notifications) may continue where necessary.

12. COOKIES AND SESSION STORAGE

House of 4Queens primarily uses cookies and browser storage for essential operational purposes.

Current usage includes:

authentication;
login sessions;
CSRF protection;
security;
customer preferences.

In addition to cookies, we store two randomly generated identifiers in your browser so that we can measure how the Platform is used:

a session identifier, held in session storage, which is discarded when you close the tab;
a visitor identifier, held in local storage, which persists between visits so that returning visitors are not counted twice.

Neither identifier contains your name, email address or any other information that identifies you, and neither is shared with any third party. Your shopping cart is also held in local storage so that it survives a page reload. Clearing your browser storage removes all of these.

We presently do not deploy advertising pixels or behavioural advertising cookies.

Additional details are available in our Cookie Policy.

13. SHARING OF PERSONAL DATA

House of 4Queens does not sell your Personal Data.

We disclose Personal Data only where necessary to operate our business, fulfil customer requests, comply with applicable law, or protect legitimate interests.

13.1 Categories of Recipients

Depending upon the Services you use, Personal Data may be shared with the following categories of service providers.

Payment Service Providers

To process payments we may share limited transaction information with authorised payment providers including:

Razorpay
Future RBI-authorised payment aggregators
Banking partners

These providers process payment information under their own privacy and security obligations.

House of 4Queens does not receive or store:

complete card numbers;
CVV;
card PIN;
internet banking passwords.

Logistics Partners

To deliver your Orders we may share information including:

recipient name;
delivery address;
contact number;
order reference;
shipment information.

Courier partners receive only the information reasonably necessary to complete delivery.

AI Service Providers

Certain optional AI Features may utilise technology supplied by providers including:

OpenAI
Anthropic
Google AI
future enterprise AI providers

Only the information reasonably required to generate the requested AI functionality is processed.

Where technically feasible, uploaded images are processed temporarily and are not retained by House of 4Queens after completion of the requested AI operation.

Communication Providers

We may use trusted providers to deliver:

OTPs;
SMS notifications;
WhatsApp messages;
Email communications;
Push notifications.

These providers receive only information necessary to deliver the communication.

Cloud Infrastructure Providers

Our infrastructure may utilise trusted hosting and cloud providers for purposes including:

website hosting;
application hosting;
file storage;
backups;
disaster recovery;
security monitoring.

Reasonable contractual and technical safeguards are implemented where appropriate.

Professional Advisors

Personal Data may be disclosed where reasonably necessary to:

auditors;
accountants;
legal advisers;
regulatory consultants;
cybersecurity professionals.

Such disclosures occur only where required for legitimate business or legal purposes.

Government Authorities

We may disclose Personal Data where required by law, including in response to:

court orders;
statutory notices;
regulatory investigations;
law enforcement requests;
legal proceedings.

Such disclosures will be limited to the extent legally required.

14. INTERNATIONAL DATA TRANSFERS

House of 4Queens currently serves customers primarily within India.

Some technology providers supporting our Services may process information outside India.

Where international processing occurs, we take reasonable steps to ensure that:

processing is necessary for providing the requested Services;
appropriate contractual protections exist where applicable;
reasonable security safeguards are maintained;
applicable legal requirements are respected.

As House of 4Queens expands internationally, additional safeguards may be implemented depending upon the destination jurisdiction.

15. DATA RETENTION

We retain Personal Data only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by applicable law.

Retention periods may vary depending on the type of information.

Category	Purpose	Retention period
Account information	Account administration	While the account is active, then 3 years after last activity
Order history	Customer support, taxation, accounting	8 years from the end of the financial year
Invoices and tax records	Statutory compliance	8 years from the end of the financial year
Shipping records	Order fulfilment	3 years from delivery
Customer support records and complaints	Complaint resolution	3 years from closure
Security and audit logs	Fraud prevention and security	12 months
AI-derived preferences	Personalised shopping experience	While the account is active; erased on account deletion
Virtual Try-On photographs	Rendering the requested preview	Not retained — held only for the duration of the session and deleted on retrieval
Marketing preferences and consent records	Communication management, proof of consent	Until consent is withdrawn, then 3 years

The 8-year period for order, invoice and tax records reflects the record-keeping obligations under section 36 of the Central Goods and Services Tax Act, 2017 and under the Income-tax Act, 1961. The 3-year periods reflect the limitation period for contractual claims under the Limitation Act, 1963.

Retention periods may be extended where necessary for:

dispute resolution;
fraud investigations;
legal claims;
regulatory compliance;
audit requirements.

When Personal Data is no longer required, it is deleted, anonymised or securely destroyed in accordance with our internal data governance practices.

16. SECURITY OF PERSONAL DATA

Protecting customer information is a core operational priority.

House of 4Queens maintains administrative, technical and organisational safeguards appropriate to the nature of our business.

These safeguards may include:

HTTPS encryption;
secure authentication;
OTP verification;
role-based access controls;
audit logging;
infrastructure monitoring;
software updates;
vulnerability management;
backup procedures;
restricted administrative access.

Despite reasonable safeguards, no electronic system can guarantee absolute security.

Customers should also protect their own devices, passwords and OTPs.

17. CUSTOMER RIGHTS

Subject to applicable law, and in particular the Digital Personal Data Protection Act, 2023, customers may request to:

access their Personal Data, including a summary of the data processed and of the processing activities undertaken;
correct inaccurate or misleading Personal Data, and complete or update incomplete data;
update contact details;
withdraw consent where consent is the legal basis of processing, as easily as it was given;
request erasure of eligible Personal Data;
obtain information regarding the identities of other Data Fiduciaries with whom the data has been shared;
nominate another individual to exercise these rights on the customer's behalf in the event of death or incapacity;
lodge privacy-related complaints, first with us and thereafter with the Data Protection Board of India.

Requests may be made to the privacy contact named in section 22. We aim to respond within thirty (30) days of receiving a verifiable request.

We may need to verify identity before acting on a request, so that Personal Data is not disclosed to or erased by the wrong person.

Some requests may be declined where House of 4Queens is legally required to retain information, including for:

taxation;
accounting;
fraud prevention;
legal claims;
statutory obligations.

17.1 Withdrawal of Consent

Where processing is based upon consent, you may withdraw that consent at any time.

Withdrawal of consent will not affect processing that occurred before the withdrawal became effective.

Certain Services may no longer be available if consent is withdrawn.

17.2 Correction of Information

Customers are encouraged to keep account information accurate and up to date.

Correction requests may be submitted through customer support.

17.3 Account Deletion

Customers may request deletion of their account.

Upon receiving a valid request, House of 4Queens will evaluate:

applicable legal obligations;
pending Orders;
unresolved disputes;
accounting requirements;
fraud prevention obligations.

Where legally permissible, Personal Data will be deleted or anonymised after completion of the required retention period.

Deletion of an account does not necessarily require immediate deletion of records that must be retained by law.

18. CHILDREN'S PRIVACY

House of 4Queens does not knowingly market Products directly to children.

The Platform is intended for persons capable of entering legally binding contracts or those using the Platform under appropriate parental or guardian supervision.

If we become aware that Personal Data has been collected from a child contrary to applicable law, reasonable steps will be taken to remove such information where appropriate.

19. DATA BREACH RESPONSE

If House of 4Queens becomes aware of a security incident affecting Personal Data, we will respond in accordance with applicable law and our internal incident response procedures.

Depending upon the circumstances, our response may include:

containment;
investigation;
remediation;
notification to affected individuals where legally required;
notification to competent authorities where legally required;
implementation of corrective measures.

20. PRIVACY BY DESIGN

House of 4Queens seeks to incorporate privacy considerations throughout the lifecycle of its products and services.

Examples include:

collecting only information reasonably necessary;
limiting access to Personal Data;
implementing appropriate security controls;
reviewing third-party service providers;
considering privacy during development of AI Features;
regularly reviewing operational practices.

21. CHANGES TO THIS PRIVACY POLICY

This Privacy Policy may be updated from time to time.

Updated versions will be published on the Platform together with the revised "Last Updated" date.

Material changes may also be communicated through reasonable electronic means where appropriate.

Continued use of the Services after the revised Privacy Policy becomes effective constitutes acceptance of the updated version.

22. GRIEVANCE AND PRIVACY CONTACT

Questions regarding this Privacy Policy, and requests to exercise any of the rights described in section 17, may be directed to the person named below, who is responsible for answering questions about the processing of your Personal Data:

Privacy Contact and Grievance Officer

Vinit Jain

Grievance Officer, House of 4Queens (Sanmati Global)

4queensfashion@gmail.com · +91 8095165432

House of 4Queens

Trade Name: Sanmati Global

GSTIN: 20AADHJ2343G1ZW

Registered Office

Thana Gali Malviya Road Hazaribagh Jharkhand – 825301 India

Email

4queensfashion@gmail.com

Phone

+91 8095165432

Business Hours

Monday – Saturday

10:00 AM – 7:00 PM IST

Privacy-related complaints will be handled in accordance with our Grievance Redressal Policy.

23. EFFECTIVE DATE

This Privacy Policy becomes effective from the date published on the Platform and remains in force until replaced by a revised version.

This Privacy Policy forms an integral part of the House of 4Queens Terms & Conditions and should be read together with: